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Information technology drives corporate innovation. Innovation leads to smarter apps, Make it your Small Business improved data storage, faster processing, and wider information distribution. Innovation makes companies more efficient. And innovation adds value, improves quality and increases productivity. Innovation through information technology has brought about the following fundamental changes in the business world: ・ Online shopping is more efficient than in-store shopping. · Digital marketing is more efficient than expensive newspaper, television and radio advertising. · Social networking is more efficient than going to a club. -VoIP communication is more efficient than traditional telephony. · Cloud computing is more efficient than private computer networks. Organizations working on the innovation paradigm typically show the following characteristics: ・ There is a more accurate business plan ・ There is more effective marketing ・ High global sales ・ More systematic management is possible -Use real-time monitoring ・ Provide immediate customer support In fact, without improvements in information technology, it’s hard to imagine long-term business growth.